This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from surfingschool.co.uk (‘Website’).

‍PERSONAL INFORMATION WE COLLECT

‍When you visit the Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.

Additionally, as you browse the Website, we collect information about the individual web pages or products that you viewed, which websites or browser search terms that referred you to the Website, and information about how you interact with the Website.

We refer to this automatically collected information as Device Information.

We collect Device Information using the following technologies:
- Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier.
- Log files track actions occurring on the Website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps and use pixel tracking technology with social media channels.

Also, when you make a purchase or attempt to make a purchase through the Website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit & debit card, app merchants like apple pay, google pay, shop pay, and paypal, as examples), other details including email address, and a contact phone number.

This is called Order Information.

By Personal Information in this Privacy Policy, we are talking about both Device Information and Order Information.

‍COOKIE BANNER

‍We use a Cookie Banner, that complies with Consent Mode Version 2 regulations and best industry practice. You have the right to choose how we store cookies from your website use by choosing which option suit your preferences.

For more technical information about Consent Mode Version 2, please click here.

‍USE OF YOUR PERSONAL INFORMATION

‍We use the Order Information that we collect generally to fulfil any orders placed through the Website (including processing your payment information, to organise your activity session with us, providing you with your order confirmation, and a purchase invoice).

Additionally, we use this Order Information to:
- Communicate with you
- Screen our orders for potential risk or fraud
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Website.

‍SHARING YOUR PERSONAL INFORMATION

‍We share your Personal Information with third parties to help us use your Personal Information, as described above. We also use Google Ads, Google Analytics, Google Tag Manager, Search Console and other data collection software to help us understand how our customers use the Website. 

Click here for how Google uses Personal Information.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights. We do not sell your Personal Information for financial gain, nor do we have any intentions to do so in the future.

‍BEHAVIOURAL ADVERTISING

‍We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

‍Here are links explaining how to opt-out from external services for:
- Facebook
- Instagram
- Google
- Gumtree

You can opt-out of targeted advertising by following the links provided in the above external services list. This list is not exhaustive, and there maybe other external services you may wish to opt-out from not listed here.

‍YOUR RIGHTS

‍If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information is corrected, updated, or deleted. If you would like to exercise this right, contact us on westcountrysurfschool@gmail.com.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Website), or otherwise to pursue our legitimate business interests listed above.

Please note that your information will be transferred outside of Europe, including to Canada and the United States.

‍DATA RETENTION

‍When you place an order through the Website, we will maintain your Order Information for our records unless and until you ask us to delete this information.

‍MINORS

‍The Website is not intended for individuals under the age of 14 years old.

‍CHANGES

‍We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

If you have questions and/or require more information, do not hesitate to contact us on westcountrysurfschool@gmail.com.

‍An appropriate administration fee may be applied and you accept the processing of personal data under the Data Protection Act 1998 (the Act), The General Data Protection Regulation (GDPR) and the Data Protection Law Enforcement Directive, where the data controller is West Country Surf School Ltd, Boscawen Park, St. Dennis, St. Austell, Cornwall, PL268DT, under company number 13562182.